Eman Faiz

UX Strategy & Design

The Research Book


The research book is designed to symbolize the superstition. It has a distressed leather cover with coptic stitch binding, modern typographic treatment, and a minimalistic layout to illustrate the balance of ancient beliefs in the modern world. The research includes defining the term and its origins, how it can affect our psychology and corporate strategy, case studies, reports, an exploration of ways we deal with uncertainty, and how the exhibition experience was designed.


Topics Explored


Key Findings

We as a (North American) culture believe superstition to be an illogical belief.
People do not like to admit they are superstitious to avoid being labelled as stupid.
There is a high percentage of people who practice superstitious actions.
People are likely to practice out of habit/fun/safety even without strong beliefs.
Many superstitions have survived as relics of earlier faiths.
For example, many Pagan practices (like knocking on wood) are now common superstitions.



Throughout the evolution of humanity, ideological systems have evolved. Despite this progression, a common mannerism has survived; the intention to influence or control tomorrow’s agenda. Despite its widespread and sometimes private adoption, the superstition is considered illogical in Western society. I designed an exhibition experience to express the similarities of humanity, despite cultural or religious backgrounds, and to urge individuals to reflect on their own faiths.