Eman Faiz

UX Strategy & Design




"Not one ancient superstition can be named that did not
express a spiritual impulse of eternal value..."

The exhibition was designed with a complex floor plan to get visitors to lose their sense of direction and rely on their decisions to act on 'unlucky' superstitious practices. For visitors who wish to protect themselves from negative consequences,  protective charms are available at the entrance.

Along with entry to the exhibition, visitors can use a mobile application to help them navigate throughout the exhibitions and provide artist statements. Devices with the application would be provided at the entrance. The exhibition is divided into three segments, the ‘Practical’, the ‘Communal’, and the ‘Personal.’


Tool Tips






Practical Installations


The practical installations are scattered throughout the experience and require visitors to act on negative superstitious actions in order to continue viewing the rest of the exhibition. Some of the installations include walking under ladders, opening umbrellas indoors, or stepping on cracks. The mobile application gives an explanation of the origins of these ancient beliefs.


Communal Installation

The Communal installation includes ceiling to floor length panels of superstitious beliefs transcribed in the language of several communities dispersed among the entire world. This piece illustrates the balance between cultural differences and comparable protective approaches and motivations. The size of each panel is meant to express the immense adoption of these beliefs as well as the influential psychological affects it can have on human behavior. Translations and more information is available for visitors to read on the mobile application.