Campaign Tagline
Celebrating 150th Annivesary
This campaign was created to celebrate the 150th anniversary of both Canada and CIBC. The idea was to empower our clients and fellow Canadians to express their patriotism and share what they believe Canada represents. The challenge was to illustrate the social media content in a fun and engaging fashion. I designed a microsite with an interactive leaf that encouraged users to explore the webpage and submit their own content.
SOCIAL MEDIA PLATFORM MATERIAL
SOCIAL AGGREGATION WEBSITE
Process Work
Designing the Leaf
Communicating the concept of the interactive leaf was quite a challenge. The process included multiple iterations, visualizations, rationales, and presentations to get approval and fully illustrate the aesthetics and functionality. Once developed, it became the core image of the entire campaign.
COMPS
